Gee-Gees / National Basketball Championship

The Basketball Capital

uOttawa, OSEG and Carleton joined forces as hosts of the U SPORTS National Basketball Championship in March 2020. I took the lead on all design aspects, using the supplied U SPORTS logo and following their brand guidelines. The result is an edgy, urban look for the Basketball Capital. These designs were used at TD Place and on all uOttawa, Carleton and U SPORTS channels.