Gee-Gees / Visual Identity Refresh

The Garnet & Grey

After 2 years of consultation with the Sports Information team and the Director of Creative and Brand at the University, I designed a refreshed visual identity for the Gee-Gees that is very well adapted to all of the teams’ needs.

Improved shape of the primary logo


 
Old logo

Old logo

Screen Shot 2021-09-05 at 7.08.12 PM.png
New logo

New logo

 
Gee-Gees Branding Guidelines June 7 (1) (1)_Page_07.jpg
 

Creation of Gee-Gees and Ottawa Wordmarks


Artboard 1 copy 3.png
Screen Shot 2021-09-05 at 7.10.14 PM.png
 

Creation of Secondary Icons


Screen Shot 2021-09-05 at 7.14.40 PM.png

Creation of Team Logos


Screen Shot 2021-09-05 at 7.10.38 PM.png
 

Team and Fan Apparel


Tshirt-Mockup-1.jpg
Sweatshirt-volleyball copy.jpg
LongSleeveTee-Swimming.jpg
Bottle-Football copy.jpg
T-Shirt-Hockey-garnet.jpg
Snapback-Golf-2.jpg
 
T-Shirt Garnet and Grey.jpg